The story of Roohafza of two brothers in India Pakistan

Amazon has removed Pakistani Roohafza from its list after an Indian court decision.

Roohafza is very popular in Pakistan, India and Bangladesh, but it happened for the first time when the drink that refreshes the heart and soul and soothes the soul in summer became a topic of discussion based on the Indian and Pakistani medal.

This happened because Amazon has removed Pakistani Ruhafza from its list after an Indian court decision.

Last month, Hamdard India, the maker of the world-renowned Roohafza drink, won a major court battle against Pakistani Roohafza.

The battle was against e-commerce company Amazon, which was selling Pakistani Ruh Afza in India.

When Hamdard India found out that Amazon was selling Pakistani Roohafza in addition to Indian Roohafza in India, Hamdard India lodged an objection against US e-commerce Amazon and sent a notice to Amazon asking it to sell only Indian Roohafza in India. sold the brand's spirits, which Amazon had rejected by saying they couldn't do it.

Hamdard India then went to court and won the legal battle against Amazon. And now Amazon India has removed Pakistani Roohafza from its website.

It is also a fact that Rooh Afza is made and sold by the same family owners in India, Pakistan and Bangladesh.

Syed Hamid, CEO of Hamdard India, says that his maternal grandmother runs Roohafza in Pakistan and the family ties with her are very good, but from a commercial point of view, only Roohafza made in India can be sold in India.

In an exclusive conversation with Independent Urdu, Syed Hamid shed light on Roohafza's centenary history in detail.

He said that in the streets of Old Delhi Hakeem Hafiz Abdul Majeed started a Mutab in a house, where he used to treat with Greek medicine. He was known for his innovative mind and research. He created many formulas in Greek medicine, which are known all over the world today, during this period he created a cool drink to beat the heat and the form of spirit-invigorating.

Syed Hamid further explains that 'Our grandfather Hakeem Abdul Majeed founded Afza. He died young, perhaps as young as 34. He had two sons, Hakeem Abdul Hameed and Hakeem Muhammad Saeed. At the time of the partition of the country, Hakeem Abdul Hameed remained in India and promoted Afza India, while Hakeem Muhammad Saeed went to Karachi, Pakistan, and started running Afza Pakistan there.

On a question about Rooh Afza being Indian and Pakistani, he said that 'Both are the same product, there may be a slight difference but the ownership rights are separate. This is the reason why we objected to the sale of Pakistani Roohafza by Amazon.

He elaborated that 'A few months ago, we noticed that Roohafza drink produced in Pakistan was being sold on Amazon India's website, while the ownership rights of the Roohafza brand in India belong to us, Hamdard India.'

It is obvious that the soul of a company with foreign ownership cannot be sold here. So we contacted Amazon and said that you can sell Pakistani Roohafza elsewhere but not in India. So they gave their excuse that they cannot stop Pakistani Roohafza. So we had to go to court under compulsion.'

The court held Amazon India responsible and decided that Amazon India should remove all sellers who were selling Pakistani Ruh Afza, so Amazon accepted the court's decision and removed Pakistani Ruh Afza from the Indian market.

He said that selling Pakistani Roohafza in India by Amazon is not a coincidence but it is a gray market.

Products manufactured in Pakistan are sold all over the world like Dubai etc.

There is trade between India and United Arab countries. Many products come from there as well. Under this gray market there is a reverse flow and then the products come through. In this way Rooh Afza reached Pakistan and started selling it in India.

Syed Hamid says, 'Selling Pakistani spirit will obviously cause losses, that's why we had to do it. The market is different. Hamdard India's Roohafza drink cannot be sold in Pakistan, similarly Pakistani Roohafza cannot be sold here because both countries have separate ownership rights on the same drink.